Sydney Sweeney creates an unusual marketing product by turning her actual bath water into soap bars. The 27-year-old actress partners with Dr. Squatch to launch “Bathwater Bliss,” a limited-edition soap that contains water from her promotional bubble bath advertisement.
Dr. Squatch packages the same suds Sweeney used during her brand campaign into 5,000 exclusive soap bars. The company releases the product on Friday, June 6, at noon EST while supplies last.
The soap includes exfoliating sand and pine bark extract alongside Sweeney’s bath water. Dr. Squatch describes the product as channeling “two of the best places on Earth: the great outdoors and Sydney Sweeney’s bathtub” in their official press release.
Sweeney addresses the unconventional concept directly in her statement. “When your fans start asking for your bathwater, you can either ignore it, or turn it into a bar of Dr. Squatch soap,” the actress explains. She calls the collaboration “weird in the best way” and emphasizes the soap’s quality and natural ingredients.
The product builds on Sweeney’s previous work with Dr. Squatch promoting their Natural Body Wash line. Her original advertisement featured her taking a bubble bath to showcase the brand’s products.
Sweeney hopes the unusual marketing approach encourages men to choose natural personal care products over conventional alternatives. “Hopefully, this helps guys wake up to the realities of conventional personal care products and pushes them towards natural,” she states.
Social media users react with mixed responses to the announcement. Some fans express disbelief at the concept, while others joke about potential buyers spending significant money on the limited product. The unusual collaboration generates widespread online discussion about celebrity marketing tactics.
The limited production run ensures the soap bars become collector items for Sweeney’s fanbase. Dr. Squatch positions the product as both a novelty item and a functional soap that maintains their brand’s natural ingredient standards.
